What is Branding?
What is a brand?
A brand is a subconscious image of you in the mind of the user. Branding is a feeling the user has when he thinks about you. When someone sees the Apple logo, they feel rich, professional and classic things. Seriously? A half-eaten apple drawing? — It’s all about how they position in the mind of users either by marketing stunts or product and services. The brand is nothing tangible but it is everything that drives what tangible things you sell.
What is the branding identity?
The branding identity is the logo, colours, font and copy etc that creates a consistent look of a brand irrespective of place and medium of marketing.
Branding Checklist by @dainwalker
- [ ] Mission Statement
- [ ] Target Audience Bio
- [ ] Brand Adjectives
- [ ] Brand Voice
- [ ] Inspiration Board
- [ ] Logo
- [ ] Logo Variations
- [ ] Colour Palettes
- [ ] Brand Fonts
- [ ] Graphic Style
- [ ] Brand Collateral
- [ ] Style Guide
Why to Niche?
No brand can make everyone happy and satisfied. Everyone is too much, people have different perspective and likings and that means the same thing is liked by one person and kind of similar persons. Those similar persons form a group with similar needs and desire, traits of likings and that creates a niche.
Fans vs Followers:
I have often seen people getting noticed after they get more than 10k or 50k followers and newcomers aim to get that number. After researching a lot and from instagrizzle course I learnt that you need to focus on that journey step by step. You need to create fans, that one or 10 people who really like what you do and want more and will consume literally whatever you produce. Those are the niche and you need to create content or product that those people like. Day by day your audience will widen and so your topic will too. You add more features, more likings and other demands. That is also verified by less engagement on big profiles. Because once they grow 100k followers, not every single post is something that everyone likes. I have observed from my two Instagram accounts that show the different feed from the same meme pages I follow. The algorithm also detects what kinda memes I like. It is not only about liking memes, it is about a specific topic and further narrowing it down. Insta will only show me #TMKOC vanilla memes from a page but just after my emotional turmoil of breakup, it will start showing me sad quotes and one-liners from the same page because I interact under the influence of emotion.
Concentrate on fans first and grow audience then get followers.
Why do people like something or buy or subscribe?
There are many emotional and subconscious characteristics of humans that drive them to like and dislike something out of their own wish. So, actually people know what they like but they don’t know often why they like it. Ask yourself the same question and you will realise. Using this in advantage, you can understand human nature and try to use it as a bait for marketing.
People have a desire that can never be fulfilled and they are willing to do anything to get it done. The sense of missing out, getting ahead of others in jealously, achieving something that others have and you don’t. All these form small tricks of marketing.
People will buy something when they feel the value that thing is providing is more than the cost they are paying. Some things have instant value. Some products pay themselves. e.g. Facebook ads. A marketer will buy ads worth 100€ but each will make 125€ so he will buy more ads as it pays off. And that’s how facebook’s business works.
How to sell to a perfectly satisfied customer?
Tesla knew that the first 50k cars they sold were absolutely not needed by their customers. Every big company has resources and capacities to make an electric car. Also, the users were perfectly satisfied with their own working cars.
so tesla created a story and established an image that made the users feel valueless having their current cars. Their story made by people feel smart and environment savers. Elon Musk demolished the image of traditional cars in a particular niche and sold his.
Sources:
- davetalas instagram
- dainwalker instagram
- TheChrisDo — Instagram
- This is marketing- a book by Seth Godin
- The Laws of Human Nature by Robert Greene
- The Instagrizzle free course on Branding: https://instagrizzle.teachable.com/
