Buy and Sell homemade food in Berlin with this app in 2021 (Brief Story)
HomeMealDeal is a marketplace that connects kitchenpreneurs selling homemade food with people searching for high-quality & authentic meals at an affordable price in Berlin.
Berlin is an international city with ex-pats from over 190+ countries. It is possible to find a fancy restaurant at the next corner but it doesn't satisfy the hunger of homemade food. Most of the times, it is not even possible to get your favourite dish which your mom used to make.
How would you feel if someone cooks your childhood dish for you in Berlin?
HomeMealDeal identified this demand during covid-19 lockdowns. The team saw that there is a huge demand for authentic food in the ex-pat community and people are not happy with the restaurant food as it alters the taste. Also, the food is cooked by a chef who is cooking other cuisines too.
Soon after brainstorming the idea, they faced a mammoth roadblock of hygiene. It is natural to be alarmed about the hygiene regulations when you are starting a food business in Germany. The two biggest questions were.
1)Is it allowed to sell homemade food in Germany? 2)How can you follow the hygiene standards?
We went through the pages of EU laws, German laws and all hygiene regulations. We also went to meet Ordnungsamt who enforces hygiene regulations on restaurants. Surprisingly, there is no regulation that forbids the selling of food from the private kitchen. The regulations point out towards handling the food hygienically only.
It is a misconception that you can not maintain those hygiene standards in a private kitchen. One has to do a little investment in equipment or do some modifications in the existing kitchen if needed. We talked for months with Ordnungsamt and finally got the permission to test the idea with our app in Freidenau-Schöneberg district of Berlin.
We started our beta testing in December 2020. Till mid-January 2021, we onboarded 14+ home chefs (a.k.a. Kitchenpreneurs) and 100+ in the waiting list, sold 130+ dishes with over 550+ downloads.
We have 270 active users per week as of 26 January 2021.
So far our marketing budget has been 0€.
Check out the stories of our kitchenpreneurs on our Instagram.
Download our test version now. We are on TestFlight on iPhones.
